Boating Data Report for Queensland - Activity Trends, Industry Analysis and Forecasts
Boating in Queensland Industry Analysis
Amidst the dynamic shifts in Queensland's maritime sector, it's crucial for stakeholders to remain updated. Our cutting-edge data analysis offers a comprehensive view of the latest trends in Queensland's boating activities, meticulously crafted to cater to government bodies, industry professionals, consultants, and researchers. Harnessing a vast pool of anonymised GPS insights, DECKEE's findings stand as an essential tool for policy development, strategic foresight, and research exploration. Arm your organisation with the insights needed to adeptly steer through Queensland's maritime landscape. Reach out to our dedicated team here.
Industry Statistics and Trends
Watercraft Activity in Queensland industry analysis
Growth in QLD Recreational Boating
Queensland, with its vast coastline and idyllic islands, has seen a surge in recreational boating activities. The allure of the Great Barrier Reef, Moreton Bay, and the Whitsundays has shifted boating preferences, with certain locations emerging as hotspots for enthusiasts.
Environmental Impact and Sustainability
Queensland's unique marine ecosystems, especially the iconic Great Barrier Reef, have heightened the importance of eco-friendly boating. There's a noticeable trend towards sustainable boating practices in the region, with an increase in electric and hybrid boat sales and a growing demand for environmentally-friendly boating accessories.
Safety and Marine Navigation
Given Queensland's diverse marine environments, from its calm bays to the open Coral Sea, there's a heightened emphasis on advanced navigation systems and safety equipment. Boaters are increasingly leveraging modern technologies to navigate the state's varied waterways safely.
Economic Impact
Queensland's boating industry plays a significant role in its coastal economy. While some sectors are experiencing growth, especially in tourist-frequented areas, others face unique challenges. The state offers varied investment opportunities and boating-related economic activities, making it a focal point for industry stakeholders.
Enquire now about Queensland Boating Data Reports
DECKEE provides governments, consultants, and industry with insights about where, when, and how people move around Queensland’s waterways. Unlock the power of billions of privacy-approved data points so you can make smarter decisions for economic, safety and environmental outcomes.
Boating in Queensland Market Size
Trends and Insights
Expanding Market Size
Queensland's boating market has witnessed consistent growth over the past few years. Driven by its vast coastline, world-renowned marine attractions, and a thriving tourism industry, the state has seen an influx of both domestic and international boating enthusiasts. This has led to consistent sales of boats, from luxury yachts to family-friendly vessels, solidifying Queensland's position as a leading boating hub in the Southern Hemisphere.
Diverse Investment Opportunities
The Queensland boating market size isn't just expanding in terms of boat sales. There's a growing demand for boating-related services and infrastructure, such as marinas, boat maintenance, and eco-tourism ventures. This diversification offers a wide range of investment opportunities, making Queensland a lucrative destination for stakeholders looking to tap into the boating industry's potential.
Boating in Queensland Industry Outlook
Trends and Insights
Embracing the Electric Wave
Queensland's pristine waters and eco-conscious ethos are driving a shift towards electric boating. As the state's marine enthusiasts seek quieter and cleaner ways to explore the coastline, electric and hybrid boats are gaining traction, offering a blend of performance and sustainability.
Guardians of the Reef
With treasures like the Great Barrier Reef, Queensland's boating industry is deeply intertwined with environmental stewardship. Beyond electrification, there's a concerted effort to use sustainable materials and adopt marine-friendly practices. This commitment not only resonates with Queenslanders' love for their natural wonders but also positions the state as a leader in sustainable boating.
Enquire now about QLD Boating Data Reports
DECKEE provides governments, consultants, and industry with insights about where, when, and how people move around the waterways. Unlock the power of billions of privacy-approved data points so you can make smarter decisions for economic, safety and environmental outcomes.
Available Report Coverage Areas
DECKEE can provide breakthrough watercraft activity reports and insights for the following waterways in Queensland:
Airlie Beach and Whitsundays
Brisbane
Bundaberg
Cairns
Gladstone
Gold Coast
Hervey Bay
Mackay
Mission Beach
Port Douglas
Redcliffe
Rockhampton
Sunshine Coast (Mooloolaba, Noosa)
Townsville
Yeppoon
DECKEE App Background
The DECKEE platform has gathered billions of activity data points through usage of the DECKEE mobile app, resulting in the world's largest repository of privacy-approved data points on waterway behaviour. Over 1 million new data points are generated daily, revealing the full picture of what is happening on the waterways.
This data unlocks unprecedented insights and entirely new ways to measure and influence desired behaviour, whilst delivering real-time awareness for app users and supporting organisations, keeping them safe and informed on the water.
Benefits of Boating Behaviour Data
Behaviour data refers to information gathered about individuals based on their actions, interactions, and choices, while demographic data focuses on characteristics such as age, gender, location, and income. While both types of data have their uses, behaviour data offers several distinct advantages over demographic data, including real-time insights, personalisation, predictive power, targeted outreach and customer journey mapping, enhanced product development, data-driven decision making, and adapting to changing trends.
Objectives and Method
The objective of DECKEE boating reports for Queensland is to enhance the current knowledge and understanding of existing waterway user behaviour across environment, watercraft, and operator variables.
The method involves the process of collecting privacy-approved, geospatial behaviour data from boaters using the DECKEE mobile application. By leveraging the capabilities of the app and GPS technology, this method allows for the collection of real-time and location-specific data, providing valuable insights into boating behaviour and patterns.
Request a Queensland Boating Data Report
DECKEE provides governments, consultants, and industry with insights about where, when, and how people move around the waterways. Unlock the power of billions of privacy-approved data points so you can make smarter decisions for economic, safety and environmental outcomes.
Queensland Navigation Rules and Infrastructure Insights
Proper adherence to navigation rules is crucial for safe boating. When these rules are not followed, it can result in collisions, incidents, and other dangerous situations on the water. As navigational complexity increases, the density of vessels in an area also plays a significant role in boating incidents. When there are a large number of boats in a confined space, the risk of collisions and other incidents increases.
Navigation Rules and Infrastructure, by Watercraft Type
Navigation Rules and Infrastructure, by Day of Week
Activities per Watercraft Type, by Day of Week
Boat Ramp Destinations Insights
Understanding boat destinations from boat ramps is essential for safe, efficient, and enjoyable boating experiences. It enables organisations to help boaters plan their trips effectively, have the right equipment, navigate waters confidently, comply with regulations, access amenities, and be prepared for emergencies.
Boat Ramp Relative Load and Trailer Space Availability
Limited space combined with a high number of watercraft can restrict manoeuvrability, increasing the chances of collisions and other incidents. These can escalate if infrastructure does not match demand.
Boat Ramp Launch and Retrieval Times
DECKEE boating data reports for Queensland can highlight the activity trends and times that occur across a wide range of public maritime infrastructure, including boat ramps, docks, moorings, marinas and more.
Multiple Activity Zone Conflict Areas
High traffic areas, such as busy harbours, channels, or popular boating destinations, can experience congestion, making it more challenging to navigate safely. Conflict can occur where multiple activity zones are in close proximity.
Operator Factors - Technical Insights
Boating situational awareness and decision-making are critical skills for any boater to ensure safety on the water. Being aware of surroundings and making sound decisions can prevent incidents and potentially life-threatening situations. Making these decisions requires a boater to be aware of weather conditions, speed, navigation charts and GPS, vessel status, rules and regulations, awareness of surroundings, having the right safety equipment to be able to continually assess risks and adapt to changing conditions. This can be overwhelming, especially for infrequent boaters. Weather and speed compliance can be used as indicators to determine if boaters are putting the right meaning into their surroundings and changing weather conditions.
Queensland Boating Trip Behaviour Trends
Knowing the recreational boating trip duration and distance is essential for several reasons, as it helps ensure safety, plan effectively, and manage resources appropriately.
Boating Activity During Active Weather Warnings
Understanding and monitoring weather conditions is crucial for boaters to ensure their safety, navigate effectively, enhance comfort, plan trips, and be prepared for unexpected weather events. This information helps us understand the meaning boaters put into weather warnings and the decisions they make in the following areas:
Safety
Navigation
Comfort
Planning and preparation
Emergency preparedness
Looking for Queensland Boating Insights?
DECKEE provides governments, consultants, and industry with insights about where, when, and how people move around the waterways of Queensland. Unlock the power of billions of privacy-approved data points so you can make smarter decisions for economic, safety and environmental outcomes.
Economic Contribution of Boating in Queensland
Queensland's boating industry is a key economic driver. With its iconic coastlines and the Great Barrier Reef, boating, from craft production to marine tourism, significantly boosts the state's economy. It provides substantial revenue, supports jobs, and benefits local communities, marking boating as essential to Queensland's prosperity. DECKEE Data Reports enable you to better understand the vast economic contribution of boating in this vibrant state, with insights such as:
Economic value of boating activities in Queensland
Long-term Economic Value Forecast of QLD Boating Activities
Boating Expenditure Analysis
Waterway User Origins and Behaviour
Long-term Forecast of QLD Boating Activity Volume
Local Destinations of Waterway Users
Contact our team about QLD Boating Data Reports
DECKEE provides governments, consultants, and industry with insights about where, when, and how people move around Queensland’s waterways. Unlock the power of billions of privacy-approved data points so you can make smarter decisions for economic, safety and environmental outcomes.